The really special part of watching a color trend grow is how subtly and unexpectedly it arrives. It sparks at artists studios and then ricochets over the internet to become popular at Warsaw’s most artistic salons, at São Paulo hippest cafes and at Cape Town’s coastal chill spots. By the time a hue has earned a place on the wholesaler’s restock sheet it’s been tested, and chosen, by the greatest authority of all, real humans, twice.
For more than 10 years at MANNFl we have been perfecting our gel polish formula in our 2,000 square meter workshop in Yiwu, China. We never chase the hype, instead we always feel the pulses of the market. As of today the colors that global wholesalers repeatedly grab represent a story of contrast and comfort.
Soft Terracottas and Dusty Roses
Nothing feels more comforting than a healthy slab of terracotta. It evokes the heat of summer earth, of dusty clay and sun-baked patio tiling. This season it’s all about a muted, almost powdery incarnation of the shade, brick-hued, rose gold and sun-faded - the most flattering color in nature, you can be sure. It’ll warm the coldest of complexions both on your CV and in the flesh.
In fact, United States, Italian and Mexican wholesalers frequently tell us “Dusty roses are our silent bestsellers” because they appeal in so many ways: Whether worn completely sheer, or layered up to fully opaque, they never scream for attention. They attract the eye subtly, which make them favorites for those clients who like polish that seamlessly enhances them.
Sage Greens and Cool-Toned Neutrals
Neutrals are certainly here to stay, it's just that their temperature has come down. Gone are the beiges and greiges of recent seasons and instead we’ve a more mineral, cool color palette being deployed in our homes. For example, Sage green is very quietly becoming one of the most sought after hues. It's a cool fresh tone without being overbearing, it is like light on leaves early in the morning.
The wholesaler on Poland and Russia agree it’s been sage greens and cool neutrals which appear to have moved at all ages and styles that they “sell in all departments, and suit both formal corporate workwear or weekend casuals” they explain: “It really works hard in every wardrobe, our constant top sellers.”
Deep Blues and Midnight Navies
When you want a clients to make a loud statement, but not be screaming it, these midnight navy hues are the way to go. They exude a sort of confidence, like ink-washes on a canvas, or a starry night. There's a regal quality to them without the formality of black.
This trend hasn’t gone unnoticed. Wholesalers in both South Africa and Brazil are reporting increasing requests for deep blues. Urban salons that are testing more modern darker tones want something striking to accompany a trend in metallic details, as well as stand out against lighter pastels in the summer months.
Sheer Milky Whites and Soft Opalescents
And you can count on an obsession with milky whites, transparent, nearly nude finishes, and an endless assortment of opalescent nail color. Not bright, true whites that feel sharp, just a whisper of white so subtle, it leaves the nail looking like healthy, polished, bare skin.
Wholesalers across Europe and North America explain their widespread popularity: Fresh, modern, wearable, perfect if you like a subtle, pared-back style or a neutral that can be used to help your clients' stronger tones sing!
Why These Shades Matter
Color speaks for itself. Color contains memories. Color reflects feelings. And color has a way of expressing identity. Some hues transcend seasons and borders because they touch people so profoundly, connecting us all. Our team at MANNFl looks at color that doesn’t just “fly” but that allows our customers to really connect with themselves - without the hype. Color that moves - not just moves. Color that connects.
We have been creating our own gel polish for over ten years, and we still get a kick out of a perfectly pigment balanced gel polish. We would be excited to collaborate with you in supplying to your clients the colors that actually sell. Why not come and visit us at our Yiwu Workshop - we love to meet new potential collaborators who share our love for all things quality.

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